MBA Insights: Digital Entrepreneurship

Module 5 - Managing New Ventures

Universidad Complutense de Madrid | MBA in Entrepreneurship & Innovation

Key learnings from Prof. Javier Melero's lectures on digital business strategies

🚀 Core Technologies

🤖 AI & Machine Learning

  • From Turing Test to LLMs
  • Applications in healthcare, finance
  • Ethical considerations

⛓ Blockchain

  • Smart contracts
  • Supply chain transparency
  • NFT applications

📊 Big Data (5Vs)

Volume Velocity Variety Veracity Value

💼 Digital Business Models

Freemium

Spotify, Dropbox

Marketplace

Airbnb, Uber

Subscription

Netflix, SaaS

"The Nespresso case study showed how patents + exclusivity created a $1.9B business before market saturation forced adaptation."

🔄 Agile Methodology

Scrum Framework

  • Sprints (2-4 weeks)
  • Daily stand-ups
  • Product backlog

MVP Approach

"Build-Measure-Learn" cycle with minimal viable products to validate ideas quickly

🔑 Key Takeaways

1

Digital transformation requires both technical and organizational change

2

GDPR compliance is non-negotiable (fines up to 4% global revenue)

3

Continuous innovation beats one-time disruption

MBA Entrepreneurship & Innovation | Universidad Complutense de Madrid © 2025

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