MBA in Entrepreneurship & Innovation

Universidad Complutense de Madrid | 2024-2025

🎓 Program Overview

  • Digital business models
  • Technology trends
  • Startup financing
  • Innovation management
  • Agile methodologies
  • Legal aspects

    • 📚 Core Modules

    1. Digital Entrepreneurship

    • Business model innovation
    • Prototyping tools
    • Lean startup methods

    2. Emerging Technologies

    • AI/ML applications
    • Blockchain use cases
    • Big Data strategies

    3. Venture Management

    • Funding strategies
    • Growth hacking
    • IP protection

    💡 Key Learnings

    Business Model Innovation

    • Freemium ≠ Free: Conversion funnels require enterprise customers
    • Marketplaces are hard: Need critical mass on both sides
    • Subscription moats: Reduce churn through exceptional CX
    "Nespresso demonstrated how patents + exclusivity created a $1.9B business before market saturation required adaptation."

    🤖 Technology Insights

    AI/ML

    From Turing Test to Large Language Models (LLMs)

    Blockchain

    Beyond crypto: Supply chain, smart contracts

    Big Data

    5Vs framework for decision-making

    🛠 Practical Frameworks

    Scrum Methodology

    Roles

    • Product Owner
    • Scrum Master
    • Team

    Artifacts

    • Product Backlog
    • Sprint Backlog
    • Increment

    Events

    • Sprint Planning
    • Daily Stand-up
    • Retrospective

    🚀 Final Takeaways

    1. Validate early: Use MVPs to test assumptions before scaling
    2. Protect your IP: Patents and trademarks create competitive moats
    3. Stay agile: Adapt processes through continuous learning

    "Innovation is seeing what everybody has seen and thinking what nobody has thought." — Albert Szent-Györgyi

    © 2025 MBA Entrepreneurship & Innovation | Universidad Complutense de Madrid

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